Privacy policy

Privacy Policy

Last updated: August 1, 2026

Sophia Toronto operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sophia Toronto is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

This Privacy Policy is intended to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), as well as other applicable privacy laws.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Services, and to support our marketing efforts. This includes:

Google Analytics, to help us understand how visitors use our Site (e.g. pages viewed, time spent, traffic sources).
Meta (Facebook) Pixel, to measure the effectiveness of our advertising and to show you relevant ads on Facebook and Instagram based on your activity on our Site.
Our email marketing platform, to send you updates, offers, and promotional content if you've signed up to receive them.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create and manage your account, to arrange for shipping, and to create a customized shopping experience for you.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, and to show you online advertisements for products on the Services or other websites (including via Google Analytics and Meta Pixel, as described above), based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity.
Communicating with You. We use your personal information to provide you with customer support and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners (including Google and Meta) to provide advertising services, as described above.
When you direct, request, or otherwise consent to our disclosure of information to third parties, such as to ship you products.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger, to comply with legal obligations, to enforce our terms or policies, and to protect the Services, our rights, and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy (shopify.com/legal/privacy). Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal (privacy.shopify.com/en).

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security practices of such sites. We encourage you to review their privacy policies before providing any information.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request that it be deleted.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We retain your personal information for as long as needed to provide you with the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have rights including:

Right to Access. Request access to the personal information we hold about you.
Right to Delete. Request that we delete personal information we maintain about you.
Right to Correct. Request that we correct inaccurate personal information.
Right of Portability. Request a copy of your personal information, in certain circumstances.
Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe link. You may still receive non-promotional emails related to your account or orders.

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing your request.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada.

International Transfers

We may transfer, store, and process your personal information outside the country you live in, including in the United States (where Shopify's servers are located).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@sophiatoronto.com or contact us at Slunečná 807, 569 43 Okres Svitavy, Czechia.